VMCH Sales Manager best in state

25 February 2025

25 Feb 2025

Anne Lewis takes top gong for retirement sales in Vic/Tas.

In summary:

Anne Lewis wins Salesperson of the Year for Vic/Tas.
Award was given as part of the National Retirement Living Awards.
Anne has achieved extraordinary sales for St. Clare retirement precinct.
For more on St. Clare, click here.

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“Anne’s humble approach and gratitude for the opportunities afforded in her career thus far drive her to be a voice of experience and knowledge for the next generation of salespeople.”
– Liz Hickey, VMCH Chief Retirement Living Officer.

VMCH is thrilled to announce our Retirement Senior Sales Manager Anne Lewis has been crowned Vic/Tas Salesperson of the Year in the 2025 National Retirement Living Awards.

Anne leads the sales team for our world-class $250m retirement precinct St. Clare in Kew, currently under construction and set to open in early 2026.

She was among a high-calibre group of six retirement sales professionals vying for the title at a Property Council of Australia event at Federation Square on Tuesday 25 February.

The Salesperson of the Year recognises those who “achieve outstanding results in leading and driving sales of retirement living units/apartments”.

I’m filled with gratitude to VMCH for entrusting me with this role to sell St. Clare – a legacy project for our organisation,” Anne said upon receiving her award.

Anne’s unique ability to build genuine, lasting connections with prospective residents, coupled with a steely determination to succeed in sales, has seen her achieve groundbreaking success in the category. This includes an average of four apartment deposits per month – double the industry standard in the space.

“I put our great success down to an amazing project team, which has been unwavering in our commitment to collaboration, putting the customer first all the way through the journey,” Anne says.

We’ve been courageous and innovative, departing from a ‘business as usual’ approach, which I’m so proud of. As a result, we’re in a strong financial position, which as a not-for-profit, means we can support our mission-based services for those in need, such as affordable housing.”

VMCH Chief Marketing Officer Kym Molineux (pictured third from left) says Anne is “extremely deserving” of the recognition.

“One of the hallmarks of Anne’s success with St. Clare has been a ‘whisper campaign’, which created significant word-of-mouth referrals very early on. Almost 50% of St. Clare reservations have come from referrals, a testament to Anne’s rapport building skills and strategic sales mindset.”

Kym also cites Anne’s passion for training and mentoring sales team members, empowering them to excel.

VMCH Chief Retirement Living Officer Liz Hickey (pictured third from right) describes Anne as an “absolute asset”.

Since joining us around four years ago, Anne has had an incredibly positive impact on our organisation. One of her standout qualities is her genuine passion and transparency to help prospective residents achieve the right outcome, reflecting VMCH’s values of joy, love, hospitality and courage,” Liz says.

Anne extends her sincere thanks to the Property Council of Australia and award sponsor Person Centred Software for the recognition, along with congratulations to her fellow nominees.

The national winner of Saleperson of the Year will be announced at the Retirement Living Summit in June.

“I’m filled with gratitude to VMCH for entrusting me with this role to sell St. Clare – a legacy project for our organisation,”
– Anne Lewis, VMCH Senior Sales Manager.

Would you like more information?

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Acknowledgement of Country

We here at VMCH respectfully acknowledge the traditional owners of the lands on which we gather, and we would like to take a moment to honour the fact that we live on the lands of the oldest civilisation in the world. We acknowledge the stories, traditions and wisdom of Aboriginal and Torres Strait Islander peoples, and pay our respects to their elders past, present and emerging.