VMCH Sales Manager best in Australia!

20 June 2025

20 Jun 2025

Anne Lewis takes top gong for retirement sales in Australia.

In summary:

Anne Lewis wins Salesperson of the Year for Australia!
Award was given as part of the National Retirement Living Awards.
Anne has achieved extraordinary sales for St. Clare retirement precinct.
For more on St. Clare, click here.

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“Anne’s humble approach and gratitude for the opportunities afforded in her career thus far drive her to be a voice of experience and knowledge for the next generation of salespeople.”
– Liz Hickey, VMCH Chief Retirement Living Officer.

VMCH is proud to announce our Retirement Living Senior Sales Manager Anne Lewis has been crowned national Salesperson of the Year in the 2025 National Retirement Living Awards.

She was among a high-calibre group of five state sales professionals vying for the title at the National Retirement Living Summit in Brisbane on Thursday 19 February.

The Salesperson of the Year recognises those who “achieve outstanding results in leading and driving sales of retirement living units/apartments”.

Thank you to VMCH, our Board, CEO Sonya Smart and our Executive team for trusting me with this legacy project, St. Clare,” Anne said upon receiving her award.

“We did things a bit differently (in the sales process) and I’m so glad it reaped the rewards. We collaborated from the get-go with all stakeholders, internal and external, and we did not waver from that. We deviated from business as usual; instead of just ‘building it and they will come’, we really researched and investigated deeply, asking the customer what they wanted – and we’ve been rewarded with amazing sales rates as a result.”

St. Clare, due to open in early summer this year, has almost 75% of residences already reserved.

We have a consistently high and unparalleled customer journey and it’s just so much fun,” Anne said. “Most importantly, we’ve loved doing this as a team. VMCH is a not-for-profit organisation, we do what we do to help others, and to do this and have this outcome and these results means we can help others, and that’s what I love most about it.”

A woman stands at a podium making a speech

VMCH Chief Marketing Officer Kym Molineux said Anne is “extremely deserving” of the recognition.

“One of the hallmarks of Anne’s success with St. Clare has been a ‘whisper campaign’, which created significant word-of-mouth referrals very early on. Almost 50% of St. Clare reservations have come from referrals, a testament to Anne’s rapport building skills and strategic sales mindset.”

Kym also cites Anne’s passion for training and mentoring sales team members, empowering them to excel.

VMCH CEO Sonya Smart said Anne’s recognition as Salesperson of the Year was a proud moment for all at the organisation.

Anne’s ability to lead with integrity, connect authentically with prospective residents, and deliver exceptional results is inspiring,” Sonya said. “Anne’s work on St. Clare has been outstanding, and we’re grateful for the energy and care she brings to her role. This achievement also reflects the strength of the team around her, and the collaborative spirit that drives our success.”

Anne extends her sincere thanks to the Property Council of Australia and award sponsor Person Centred Software for the recognition, along with congratulations to her fellow nominees.

“I’m filled with gratitude to VMCH for entrusting me with this role to sell St. Clare – a legacy project for our organisation,”
– Anne Lewis, VMCH Senior Sales Manager.

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Acknowledgement of Country

We here at VMCH respectfully acknowledge the traditional owners of the lands on which we gather, and we would like to take a moment to honour the fact that we live on the lands of the oldest civilisation in the world. We acknowledge the stories, traditions and wisdom of Aboriginal and Torres Strait Islander peoples, and pay our respects to their elders past, present and emerging.